
About
You talk to the person who builds it.
I'm Luca Cruz. From Jávea I build websites, automations and AI agents for businesses on the Costa Blanca and in Germany. No agency, no team you get passed on to: if you write to me, you deal with me — from the first call to the system up and running.
- Based in
- Jávea, Costa Blanca
- Clients
- Costa Blanca and Germany
- Languages
- English, Spanish, German
- Contracting party
- Ayus Verda · Verein, Chur
How I got here.
- After school
I took programming courses and learned to write software myself — from the ground up, no site builders.
- Then: AI
When the new AI tools arrived, I dug deep into them: what they can really do, where their limits are, and how to use them so they work reliably in the day-to-day of a business.
- Today
I bring the two together: solid development and AI that takes real work off your hands. The result is websites, automations and agents that run — not just in a demo.
Four things you can rely on.
- 01
One person. From start to finish.
You explain what you need once — to me. I plan, build and look after it myself. There is no hand-over to someone who doesn't know how it started.
- 02
The price is fixed before we start.
After the first call you get an offer at a fixed price. What is in it gets built, and it doesn't cost more.
- 03
Everything belongs to you.
Code, logins and data are yours. The data sits on servers in the EU, and the care plan can be cancelled monthly.
- 04
An answer within 24 hours.
From me, not from a form. After the project too, when something gets stuck.
Websites
Fast, multilingual, visible on Google — and built so that visitors turn into enquiries.
Learn moreAutomation & AI agents
An agent answers calls, replies to enquiries or collects documents. Recurring work takes care of itself.
Learn moreOne system for everything
Customers, enquiries, quotes and numbers in one place, with one login — instead of seven programs.
Ask about it
“Working with him on the El Palacio Dénia website has been a great experience. He not only translated our vision into a sophisticated and high-quality website, but continuously brings fresh ideas and creative suggestions that improve the concept and take the website to the next level.”
Wout van VessemOwner · El Palacio DéniaLet's get to know each other.
A short first call, free and without obligation. You tell me what's holding you back — I tell you honestly whether and how I can help.

About
You talk to the person who builds it.
I'm Luca Cruz, and from Jávea I build websites, automations and AI agents. If you write to me, you deal with me.
How I got here.
- After school
I took programming courses and learned to write software myself, from the ground up.
- Then: AI
I dug deep into the new AI tools — into what they reliably do in the day-to-day of a business.
- Today
I bring the two together: solid development and AI that takes real work off your hands.
What you can rely on.
- 01
One person. From start to finish.
- 02
The price is fixed before we start.
- 03
Everything belongs to you.
- 04
An answer within 24 hours.
What I build.
- WebsitesFast, multilingual, visible on Google — and built so that visitors turn into enquiries.
- Automation & AI agentsAn agent answers calls, replies to enquiries or collects documents. Recurring work takes care of itself.
- One system for everythingCustomers, enquiries, quotes and numbers in one place, with one login — instead of seven programs.
“Working with him on the El Palacio Dénia website has been a great experience. He not only translated our vision into a sophisticated and high-quality website, but continuously brings fresh ideas and creative suggestions that improve the concept and take the website to the next level.”
Wout van VessemOwner · El Palacio DéniaBuilt and online.
Let's get to know each other.
A short first call, free and without obligation.
Or refer businesses as a partner